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Pretty Casual

Clothing (Brand)

Our story

Hi I’m Jess 🙂 I’m the owner and founder of Pretty Casual 🙂 I started this brand in September 2017 where we had a small launch with family and close friends in my parent’s lounge. At the beginning of 2022 we moved into our first warehouse space 🙂 I studied an LLB and after the 4 years I decided I didn’t want to be a lawyer. I attempted law school which would have taken a year off of articles but dropped out after 3 weeks. I came up with a few ideas of what I was going to do with my life but the only one that stuck was starting a clothing brand. I wanted to create happy, colourful and comfortable clothing because that is what I like to wear.

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